Westcoast Broadcasting, Inc.

◊ Radio reaches 94% of all consumers every week.

◊ Radio reaches 73% of all consumers every day.

◊ Radio Reaches people everywhere; at home, in their cars and at work.

◊ Radio reaches people on the go.

◊ Radio is the last media a consumer will hear before they make a purchase for the day.

◊ Radio allows the advertiser to build a relationship with their customers.

◊ Radio moves Product.

◊ Radio is paramount for establishing top-of-mind awareness.

◊ Radio can complement other advertising campaigns.

◊ Radio is the medium of choice all day; 44% of a consumer's day is spent listening to the radio.

◊ Radio is highly effective in targetability, meaning it can get your message to a particular group of people with specific tastes and values.

◊ Listeners are loyal to their stations because they identify with its values and messages, therefore creating a tight bond that is deeply rooted.